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Tea Associations of The US and Canada visiting Darjeeling

Although Darjeeling tea is recognized as one of the world´s finest teas, it is still unknown to the majority of tea drinkers. But there is hope! Based on the fact that consumers in North America, especially in the United States, develop a taste for premium tea, a delegation of the US and Canadian Tea Associations, as well as the US based Specialty Tea Institute, plans to visit tea producing areas in India, with a focus on Darjeeling tea. The target is to discuss with producers an increase in Darjeeling tea import to North America to satisfy the growing demand for high quality tea.

According to SS Bagaria, chairman of the Darjeeling Tea Association, this is the first time that (at least) the US Tea Association is visiting India – a little surprise to me. Nonetheless, the visit shows that there might be a chance for Darjeeling tea to leave, finally, its niche-existence. It´s time…

Source: http://economictimes.indiatimes.com/markets/commodities/tea-traders-hope-to-boost-us-exports/articleshow/52720110.cms


Dr. Hans-Juergen Langenbahn
Dr. Hans-Juergen Langenbahn

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